4 Hacks to Help You Promote Your Social Media Posts
Social media platforms have become a great way for users to tell their brand story. However, many brands have not yet figured out how to do that. They need to constantly search for new ways to promote their posts and keep them relevant for longer.
Choosing the right social media network is a great way to start. You can also optimize your social media profiles to make them more appealing to your target audience, which will help you attract even more followers that are willing to engage with your brand.
So, if you’ve been wondering how to promote your Instagram or any other social media account, we’ve highlighted a few hacks that will help you engage with your followers.
Photo by Alexander Shatov from Unsplash
Choose the right platform
While it’s important to be present on all social media platforms, you need to keep in mind that each network attracts a specific kind of audience. So, first and foremost, you need to learn your target audience’s preferred channels, and once you know where to find them, you can start optimizing your profiles to entice people to follow you.
If, for example, your target audience mostly uses Instagram, you need to be there as well. But, just being present is simply not enough, you should be quick on your feet and keep up with all of the trends and features if you want to maintain a strong presence on the platform. Experiment with various tactics and see what works best depending on the platform you choose and your desired audience.
Different posts for different channels
Since every social media channel has unique ways of presenting content, a loyal audience usually likes to consume content in that fashion. Your target audience will appreciate it if you dedicate yourself to adapting your content to a particular platform.
For example, LinkedIn is a business-oriented platform, so your content should be crafted to add value to your followers’ professional lives. Facebook users, on the other hand, prefer content that is entertaining and informative. So, try to create attention-grabbing headlines and posts that will form an emotional connection with your followers. Instagram, as one of the most popular platforms these days, is all about stunning photos and videos. As a result, you can use Stories and Reels to engage with your followers as well as attract new ones.
Use specific hashtags and interactive content
Hashtags organize social posts into searchable categories, which makes it easier for users to find what they’re looking for. By using the right hashtags you can attract targeted followers and help you grow your social media presence. For example, you can mix them with topical hashtags that are relevant to your industry such as #socialmediamarketing or #digitalcontent. These hashtags help people find your social content, so you must include them where they’re relevant.
Make sure you use interactive content such as polls, quizzes, giveaways, or chatbots to help you stand out in the crowd. They’re attractive and engaging and act as a powerful magnet for leads. Thanks to its flexibility, interactive content can be used to draw traffic and generate leads in various ways. Adding interactive content to your marketing strategy will help you grab audiences’ attention, provide instant value, and deliver personalized answers so you can gain more insight into your audience’s activities and preferences.
Use visual content
Most marketers today prefer using visuals in their published content. That’s why it is no wonder that platforms such as Instagram, TikTok, Facebook, and YouTube are the most popular social networks worldwide. By using visuals, for example, you can counter the word limit forced by Twitter. You have probably already heard that a picture is worth a thousand words. So, by posting a captivating picture, you won’t even have to add extra words.
Additionally, the Carousel feature on LinkedIn and Facebook offer a decent volume of information in just one post. However, visuals make these posts look more attractive and attract more clicks as well. And while images are powerful, the world has turned to interactive and engaging videos as they can provoke an emotion from the followers.
Photo by Camilo jimenez from Unsplash
Final thoughts
As the average lifespan of social media posts decreases by the day, brands need to find innovative ways to get attention on social media. However, what works for one brand might not work for another. So, make sure you choose the appropriate platforms to market your brand and don’t forget to use these strategies if you want to better promote your posts and reach your target audience.
