Based in Stockholm, Sweden, Bewakoof has grown into one of the biggest international fashion brands in 2011. Founded in just 2012, Bewakoof quickly established itself as a top alternative clothing brand for young people. In just over a year, the brand has exploded with stores throughout Europe and North America. The company has quickly become one of the most popular online retailers of trendy streetwear and athletic attire. This article will provide an insider’s guide to the brand and how you can get the best deals from your next trip to their Stockholm outlet.
The brand’s tagline “We do not judge a book by its cover” accurately sums up its mission and ethos. With global expansion in mind, the founders set out to design a stylish, contemporary brand that would attract the young, hipsters of today. Bewakoof was founded in 2012 and is now striving to create the next big thing in online fashion. Bewakoof uses cutting edge technology to give its customers access to high quality products at discount prices. This cutting edge approach allows Bewakoof to compete with its competitors while also providing an unprecedented level of service.
The tagline “we do not judge a book by its cover” pretty much sums up Bewakoof’s strategy. The company has released several limited edition lines that it claims are inspired by contemporary Indian art, Swedish culture and Hollywood films. A notable feature of these releases is the use of Indian embroidery and traditional Muslim motifs. These taglines and styles from Bewakoof complement their fashionable products and offer a refreshing look at Indian and Swedish culture.
Another interesting tagline from Bewakoof, taken from the novel, Sanya Malhotra, is “set against the backdrop of Mumbai’s rising skyline”. The tagline describes the brand’s urban chic appeal combined with traditional Indian elements. The various products from bewakoof are set against the backdrop of the glamorous and glitzy Mumbai city.
Over the last few years, bewkoof has pivoted towards offering a custom-made, tailor-made E-commerce website for small-to-medium sized business houses. The company claims that its unique e-commerce platform, called Snapdeal, is designed specifically for e-businesses. Through Snapdeal, buyers and sellers can engage in direct interactions over the internet without having to face any of the hassles associated with standard e-business websites.
Bewakoof founders Ajith Kumar and Sameer Ahmad have been continuously working towards transforming Snapdeal into a better platform for online shopping. They launched their website’Snapdeal Marketplace’ a few months ago. ‘Marketplace’, the core part of Snapdeal, remains to be developed. However, the product launch has been completed and the company claims to be launching new products this year.
One of the biggest challenges in terms of online shopping in India has been to find a brand that can give the kind of quality and range that customers desire. Bewakoof claims to have met these challenges head on. The company boasts of offering quality products sold at prices that are very competitive in the Indian market. The product range offered by Bewakoof includes women’s wear, men’s wear, accessories, shoes, electronic gadgets, watches, apparel and many more. According to the company’s brand ambassador, Sameer Ahmad, customers have been able to get access to a wide variety of products sold by different brands without the need to visit any one single retail store. Bewakiof also claims to have eliminated the need for the customers to physically travel to various shops to find the products they want.
The demand for fashionable and trendy clothes is not something new. However, Indian fashion industry has failed to make any progress in this department till date. Bewakoof, one of the leading players in the fashion e-business in India, has helped change the scenario in the most remarkable manner.