How To Rebrand Your Old-Fashioned Website

attract the audience

We live in a digital world where your digital presence plays a huge role. It is essential to make your first impression an amazing one for the visitors viewing your website. If a website has been operational for a while without any significant changes, it is very likely to be outdated now.

Therefore it’s high time that you plan to rebrand your website. Several reasons highlight why website rebranding is essential.

Expanding by offering new products and services and capturing new markets is why website branding is necessary. Here we have outlined some steps that you can undertake to rebrand your website.

Utilize rebranding as a means of moving to a better platform

When forming a website, it is essential to opt for a platform that enables you to maximize the website’s potential. But when you feel like the current platform isn’t doing justice, it’s time for you to move to another platform. 

Your website may have been created through hand-coding; you should rebrand it with a website builder to give it an interactive and dynamic touch. A website builder offers all the functionality that is needed for a dynamic website.

Prepare a list of the crucial problems with your old website.

Before making any necessary changes to your website, prepare a list of problems you need to cater to in the rebranding process. According to the branding perspective, you need to analyze the content and elements of your website that go in line with the new USP and the brand positioning. It would be best if you focused on how the audience views the brand and resonates with it.

You need to look at the UX of the website and ensure that it is aligned with the brand positioning. For instance, if you want your brand to be categorized as high-end and luxurious, make sure the design elements play their part in reflecting it.

You may face problems related to traffic and prefer to increase the visitor’s conversion rate.

Backup your old website

Rebranding requires numerous changes to your website. If you want to shift your website to a different platform, it’s better to have a backup.

This is because while updating the design and content of your website, there is a possibility of specific issues coming in. If any process goes wrong, the backup will make sure that no data or content is lost in the process. Moreover, as per your control panel, some of them prepare backups automatically. For example, using WordPress enables you to design a backup automatically by installing a plug-in.

Plan and design the solutions to the listed issues

Once you have listened to the issues that you need to cater to in the rebranding process, it is time to form solutions for these issues.If the main issues are linked with branding and marketing, once you have decided the new positioning and defined your niche, form guidelines for communication and design that match the new brand. 

To ensure that the website’s UX fits well with the new brand, review the UX properly, study the website’s navigation, and ask others to give input. As per the results, adjust the new website flow accordingly.

Furthermore, if you are planning to increase conversion, you will have to increase your website’s traffic. This is usually done by enhancing your website to ensure that your audience can easily find it through its speed and SEO.

Implement all new changes

Once you have designed all the solutions, it’s time to implement new changes and rebrand the website. If you want to shift your website to another platform, opt for a new platform that fits well with your needs. Begin by moving your files and database, configuring applications, and then comes the time to test the new site.

It is essential to update all the designs and content of the website as per the new guideline.

Update your social media profiles and other marketing channels

 Apart from the company website, social media and other marketing profiles are crucial for your brand. Implement the new strategy through image, voice, elements, and design in all the marketing channels.

Once you’ve established the brand’s positioning next, you have to form a solid image, tone, voice, and values that you can share on your online channels. Make sure that your rebranding goes in line with both the company website and its social media. 

Therefore, opt for elements that go best with the brand, attract the audience, and give you a clear brand identity.

These are some of the tips that can help you rebrand your website and stay in the eyes of the audience.

Related Articles

Leave a Reply

Your email address will not be published.