Having an online presence is a must for businesses today. Even 90% of consumers use the internet to find local information. Getting new business is challenging if you don’t show up in any searches.
If you’re having problems with online visibility, you’ll need to change things up to improve your brand reputation. The short guide below will help you improve your online presence management.
Create Social Media Accounts
To get someone’s attention online today, you have to be where they are. Today, that place isn’t normally random websites. It’s usually a social media news feed.
Create accounts on the leading platforms your website users visit and push your visitors to follow your accounts. Once you have followers, you can post updates and deals to your followers. This can help your company stand in the minds of your fans and get your content shared with new people.
Monitor Google Trends
It’s hard to respond to negativity when you don’t know it’s happening. The web is a big place, making it hard to do the job yourself.
Google Trends can help you monitor your online visibility. Enter your brand as a keyword to get notifications for it. Once you do, you’ll get notifications when your company name shows up online.
This will help you track any negativity that can impact your online presence.
Word of mouth is one of the best marketing tools at your disposal. Unfortunately, people are more likely to leave negative reviews than positive ones. People who have a bone to pick are much more vocal than satisfied customers.
However, that doesn’t mean happy customers will never leave reviews. In fact, all you have to do is ask in some cases.
Encourage people to leave honest feedback about your products and services on review websites. You don’t want to try and bribe people for good feedback, but you can encourage customers to share their honest opinions.
Buy Ads for Competitors’ Names
Making yourself known in a competitive market is one of the most challenging things to do. Luckily, there may be cases where you can introduce your company to people looking for information about your competitors.
You can use paid ads to bid on ad spots above your competitors’ search results. While this may not work in all cases, it’s a way to introduce your brand to people who don’t know about your company.
Create a Content Plan
It’s hard to trust a company about a topic when Google doesn’t do the same. People go to the search results to find authoritative sources on topics. If you don’t show up there, you’ll miss a lot of traffic.
A great content plan can help improve your online presence. Look at the topics people search for and create great content to answer those questions.
This article will tell you more about SEO and content marketing.
Take Online Presence Management Seriously
It’s harder than ever to get attention on the internet, so you need every tool at your disposal to move the needle. The above guide is a great way to improve your online presence management process. Keep learning and improving on it to stand out from the crowd and build your brand equity online.
Head back to the blog to find more tips that will help you get the most from your online marketing campaigns.