Outsourcing to SEO Service Providers Offshore Over Nearshore May Be Wise

seo services near me Outsourcing back office work is the trend in US. There is a significant growth in IT outsourcing. Recent studies conducted revealed that IT outsourcing transaction increased by almost 45% in the Q1 of 2010 as compared to Q4 of 2009 in US. It is believed that outsourcing will increase further. With the growth in the use of Internet and its easy accessibility, web promotion services may be outsourced the most. Many companies outsource organic SEO services to SEO service providers. This is beneficial in many ways. The question is where to outsource – Offshore or Nearshore?

Nearshore outsourcing is a relatively new practice. Companies believe that countries near to theirs may understand the norms of their country better. For example, many companies resort to outsourcing in the US. However, they do not offshore the work to India. Instead, they outsource it to Mexico and Canada. Similar time zone, geographical proximity, almost similar culture, etc. makes nearshore outsourcing preferable. This practice may be the most effective for customer service industry. But the case may not be the same for organic! On the contrary, there are many benefits of outsourcing SEO to SEO service providers offshore.

The benefits of outsourcing SEO offshore as compared to nearshore can be given as below:

* English language barriers: SEO does not require spoken English skills. So, the problem of different accents can be eliminated. As far as written English is concerned, the rules of grammar remain the same for English language across the world. Unlike call centers, English may not pose a problem for outsourcing this services.

* Cost effectiveness: Outsourcing the SEO work offshore is more cost efficient. Easy availability of labor and large currency difference makes outsourcing offshore a better option. One US Dollar is equal to around 13 Mexican Peso. On the other hand, one US Dollar is equal to around 45 Indian Rupees. Vast currency difference makes outsourcing organic SEO services offshore cheaper.

* Travel cost: The biggest advantage associated with nearshore outsourcing is that it saves the training and travel time of companies. Company officials need not travel long distances to train executives. SEO practices all over the world remain the same. Outsourcing SEO to SEO service providers offshore or nearshore hardly makes any difference! Entire transaction can be carried out online.

* Same time zone: Time zone may not differ in the case of nearshore outsourcing. However, this hardly makes any difference in organic SEO services. Promotion of the website rests at the hand of SEO service providers. Clients may carry out their core business. Service providers can complete the allotted work in specified time period; it does not matter if they do it at day or night!

Outsourcing SEO to SEO service providers to nearby countries is advantageous. However, it may not be beneficial in every arena. It is not going to stop developed companies from outsourcing work to offshore locations either. Probably, processes or services that involve customer interaction may be outsourced to nearby countries. Rest of the work, including back office work, may be outsourced to offshore locations.

India, the second most populous country in the world, has made rapid progresses in almost all sectors, ranging from agriculture, manufacturing and healthcare to information technology and infrastructure development. But, it has occupied a special place in the global IT scenario with countless domestic and multinational companies on its soil. As the Internet is now accessible in every nook and corner of the country, search engine optimization or SEO services in India have gained momentum at present. Online businesses throughout the world are hinging upon various SEO companies in the country to boost their revenues.

Search engine optimization of your website is a necessity nowadays if you want to stay afloat in the competitive online market. It can enhance the visibility of your website through effective promotion of the targeted keywords on different search engines like Google, Yahoo, Bing, etc. Since a site receives a major percentage of its traffic from search engines, an effective SEO campaign is highly justifiable.

Though the majority of the software development firms have concentrated more on big cities like Bangalore, Mumbai, Hyderabad, Delhi, or Chennai to run their operations, the scenario is quite different in case of SEO services in India. In addition to big cities, SEO companies have also set up their business in relatively smaller cities or towns like Noida, Gurgaon, Bhopal, Kochi, Bhubaneswar, etc. They actually enjoy more business advantages in small cities compared to their bigger counterparts.

Though the number of SEO companies in different parts of the world like USA, UK, Canada or Australia is aplenty, every company is not proficient in this field as making a website search engine friendly and at the same time, driving quality traffic towards it is a challenging task. A company needs to be well-aware of the latest search engine optimization techniques, tools and trends to offer guaranteed results. That’s where SEO services in India stand out from the crowd.

seo services near me The cost of infrastructure, manpower, and web communication facilities is lower in small cities than metropolitan cities in India. SEO professionals in cities like Noida possess great research and analytical skills that are prerequisites in any online promotional campaign. They can recommend a website a good number of golden keywords related to its business through comprehensive keyword research activities. These keywords with excellent search volume can take your online business closer to your potential customers.

In addition to keyword research, SEO services in Noida or Gurgaon also carry out website analysis and competitive analysis. In website analysis, SEO experts point out major loopholes in your website like absence of Meta elements, broken links, duplicate or keyword-less content, doorway pages, slow loading, browser incompatibility, etc. They also suggest sure-fire solutions to all these problems. Similarly, SEO firms in India don’t overlook the competition for your targeted keywords. So, they analyze the major websites that are competing with your site and prepare their strategies accordingly.

The major advantage of companies in Bhopal and Bhubaneswar is their adoption of nearly all promotional techniques such as article and blog submission, directory submission, bookmarking, submission of press releases, blog commenting, video submission, classified posting and many more. The sole objective of these techniques is to build quality backlinks and traffic for your website. Backlinks are those inbound links that point toward your website. These links are very much preferred by search engine robots. Social media optimization and online reputation management are other popular methods adopted by SEO companies in Bhubaneswar that always show the penchant to explore new areas of online marketing.

Implementing an online promotional campaign through various SEO services in India can be highly rewarding as you can be assured of getting your keywords on the first search engine result page without investing much. The cost of services is lower here compared to those in the USA, Canada or Europe. There are also factors like round-the-clock internet facilities, cheap labor cost, easy access to state-of-the-art web technologies and excellent command over English that tilt the balance in favor of India.

 

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