Introduction
With digital marketing emerging as a real force in the aftermath of the Coronavirus pandemic, more and more businesses are trying to leverage this medium for growth and performance. Success in digital marketing means engaging with your target audiences through various channels of communication.
This communication needs to be simple, precise, clear, and comprehensive, all at the same time. While you might think that this is easy and can be easily executed, the reality is very different. Creating high-quality content is perhaps the toughest task in digital marketing. This is why the best content writers are the highest paid professionals in this realm!
Creating content that convinces and converts requires your writer to have the following understanding-
- A content writer needs to think and create content like a marketer
- They need to understand SEO, including keyword research and optimizations
- The best content writers have knowledge of Technical SEO as well
In this article, we are going to help writers, SEOs, marketers, and agencies create content that convinces and converts. Specifically, we are going to offer ten tips to help you achieve this.
10 Tips to Help you Create Content that Convinces and Converts
We take help from a leading Atlanta SEO company to help us with the list of ten tips.
- Plan your Content Creation Process Extensively-
Most of us are in such a hurry to create content that we fail to first focus on the pre-existing conditions that need to be met. In other words, you first need to plan the content creation process. This can be done if you outline the goals of what you are trying to achieve. You can also decide on the number of articles and guest posts that you would like to create every month.
- Identify the Buyer’s Journey and Create Content accordingly-
One piece of content cannot do everything that you want it to. You need to create content that helps capture the attention of the buyers at various stages of their journey. The aim of good content is to give the buyer a slight push from one stage to another, slowly proceeding towards the final sale. This requires active collaboration between writers and SEOs.
- Do not be afraid to Invest in the Best Content Writers-
Writers are the magicians that will make it happen for your brand. They are most skilled and have knowledge systems transgressing SEO, Design, and Marketing. You should always look to invest and work with the best SEO Content Writers. If you are worried about ROIs, fret not. With the right writers heading your digital efforts, you will see real results in no time.
- Focus on Technical Optimizations of Content Writing-
What makes digital content writing much more challenging is the fact that you are writing not only for real human beings but also for the bots and algorithms of search engines. This is why you not only need to be creative but also know how to use breadcrumbs in the form of titles, meta descriptions, URL structures, and keywords in your content. This will help you rank.
- Long-Format Content is still your best bet for Search Rankings-
At the end of the day, you want to establish authority in your industry niche. You cannot do that with small articles that are not comprehensive in nature. It is true that not every piece of content or title deserves a 2000+ word article. It does not. However, if you analyze ranking articles in your targeted keywords, you will see that long-format content definitely ranks better.
- First-Person Content Works on Search Engines Post-Updates-
One great observation that was made by experts at SEMrush post the May update was the fact that first-person accounts and narratives got a ton of traction from search engines. It might be because Google is trying to figure out the authority and is prioritizing experiences that are provided through real-life examples. Content writers can try this and analyze results.
- Prioritize Content Clusters and Topic Pillars when Creating Content-
The last few years have seen a steady movement towards building content depth. Most of the best writers realize that standalone isolated pieces of content do not have a chance of drawing in traffic or ranking. This is why the focus has been on creating related content clusters that help in providing a comprehensive understanding of any given topic and showcases expertise.
- Understand how Search Relevancy and Intent play a critical role-
When it comes to ranking content articles, search relevancy is an often-overlooked domain. In reality, it is one of the most important ranking factors. Writers need to focus on creating content that is relevant and addresses the search intent of the consumers. If you are able to match the content and its offerings to the intent of the consumers, you have a winning article.
- Engage in Competitor Analysis and Study the Ranking Articles-
We often do not end up doing the simplest things. For example, hardly do we bother to see which articles are ranking for the keywords we are targeting. It is simple, isn’t it? All you need to do is to create a piece of content that is more comprehensive, detailed, better, and more informative than the ones that are already ranking on search engines.
- Use SEO and Content Tools for Best Results-
An SEO Content Writer needs to be fully aware of which tools can help them improve their craft and rank websites. This means all SEO tools like AHREFS, Moz, SEMrush, Grammarly, Copyscape, and others. All these tools will help you improve your understanding of SEO, writing and arm you with all that you need as far as technical optimizations are concerned.
The Final Word
High-quality content that convinces and converts is the life-blood of successful digital marketing. Without this, you will never be able to build a stable and solid foundation for your website, its products, or your business blog. In this article, we have provided the top ten tips that can help you create content that performs both on search engines as well as in front of real users. If you have any more questions that we can help you with, please let us know in the comments section below.
